Western Courier

Preprinted, flyers, pamphlets, supplements and other material to be inserted in the Courier must be taken or shipped to the publishing company below at least two business days prior to desired circulation date:


A sample of each preprinted item must be received and approved by the Courier Advertising Manager and/or National Sales Director at least four business days prior to publication insertion date. The advertising manager reserves the right to reject inserts from clients who have not submitted samples for approval in the above manner.

Discounts:

Five percent discounts for prepaid advertising will be given to clients with no outstanding account balances. Advertisers without properly established credit must prepay.

Web Advertising

Campus, local, and national advertisers can connect with customers through the Courier’s commercial World Wide Web site, www.westerncourier.com, where media convergence is happening. The Courier offers clients animated banners, buttons, micro buttons, display ads with up to four full color graphics, and classifieds too — all for low set up charges and weekly rates. Visit the site and see for yourself.

Web advertising offers an exciting new way to connect with hundreds of readers fast and for costs well below those of print advertising. Online since 1995, the Courier continues to develop a solid web presence on campus and beyond.

For prices and further details, contact Courier advertising by emailing micour@wiu.edu.

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CLASSIFIED ADVERTISING

Tabloid Page Dimensions
Format: 5 columns wide x 15.75 inches deep
Columns width: 2 inches (11.8 picas)
Minimum display: 2 column inches

Classified/Display Rates

(Classified page placement pending space availability)
Local open rate: $5.50 per col. in.
National rate: $8.00 per col. in. net
Student rate: $3.50 per col. in.
Student group rate: $3.50 per col. in.
Univ. professional rate: $4.50 per. col. in
Political ad rate: $5.00 per col. in.
(Rate applies to local, state and national political advertising.)

Semester contracts available at the same discounts offered for regular display advertising.

Classified Advertising Rates

Open rate: $5.50
Student rate: $3.50
Student group rate: $3.50
Univ. professional rate: $4.50
Political ad rate: $5.00

*Rates above are for 25 words; each additional word costs five cents.

Classified Advertising Deadline: Deadline is two business days before publication. All sections of the Courier Advertising Policy apply. Faxed ads will run when prepayment is received. Student identification cards required at the time of placing classified ads to receive the student rate. Classifieds will not be accepted through the mail unless payment is enclosed. Sorry, but no exceptions.

Advertising Cancellations: Clients will be assessed a 50% preparation charge for each ad canceled after the advertising deadline.

Past Due Accounts: Net due thirty days within receipt of invoice. A monthly 1.5% finance charge is added to all accounts past due. Credit will not be extended when accounts are sixty days past due. Accounts sixty days past due may advertise, but must prepay twice the amount of the ad being placed. The remaining amount will be applied to the account balance.

Page Requests: Requests for advertisement locations will depend on space availability. The paper can’t guarantee an ad will run on a specific page.

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PERFORMANCE DATA

The Western Courier serves more than 13,000 students, faculty and staff at Western Illinois University publishing each Monday, Wednesday and Friday during the academic year, excluding holidays and breaks. (Consult the publication schedule for exact publication dates.)

Average circulation is 6,500 copies per issue during the school year and 2,000 during the summer. The Western Courier is the only officially recognized student newspaper on campus and is distributed free at 70 locations on campus (including residence halls) and the Macomb business community.

Over the past three years, the Western Courier won 30 awards from the Illinois College Press Association for writing, advertising design and photography. The Western Courier won first place for best sports photo (Daily Category). Other awards included honorable mentions for classified ad section, advertising campaign and full page display advertisement (Open Categories). The Courier received other honorable mentions for sports news story, sports page design, sports feature, in-depth reporting, critical film review and headline writing (Daily Categories except film review, which is Open) These state-wide competition awards were presented at the 2002-2003 ICPA scholastic press competition sponsored by the Chicago Tribune in February 2003.

The Courier student newspaper was inducted into the ACP Hall of Fame in May, 1999.

NATIONAL ADVERTISING AFFILIATIONS

PRESS AFFILIATIONS

Illinois College Press Association
Associated Collegiate Press/National Scholastic Press
College Media Advisors
National Student Press Law Center, Washington, D. C.